Final Exam

My experience in the class has been a great learning experience. I learned the importance of brand marketing. In this case what is a brand and how to make it stronger and have your business gain complete success just because of your name. From week one I have seen many examples of ho well-known professionals started their business and build a recognizable brand out it. It is amazing how a brand can gain so much power to the point that some consumer buy their products just because it they name and not the product it self for example people buy Ralph Lauren boxers just because it’s Ralph Lauren. Not all consumers buy because of their well establish designers names, I have also seen that a brand is build off of customer relationship for example Johnny Cupcakes he has build an imagine/brand just by focusing to his audience and giving them an experience also because of his unique product but he is a perfect example of how we use the correct tools to market his brand. Build a brand takes time is not something that you just wake up in the morning and say I got something, you might have a great idea but there is some research required you have to make sure you have something unique and that people will believe in. This class has shown me how to make money off my ideas just by building an image that will become a brand or just by working in a company were I can make them profit. Marketing a brand is all about networking with your target audience build a relationship and give them what your brand image has establish!

I deserve an A in this class!

Final Exam

My experience in the class has been a great learning experience. I learned the importance of brand marketing. In this case what is a brand and how to make it stronger and have your business gain complete success just because of your name. From week one I have seen many examples of ho well-known professionals started their business and build a recognizable brand out it. It is amazing how a brand can gain so much power to the point that some consumer buy their products just because it they name and not the product it self for example people buy Ralph Lauren boxers just because it’s Ralph Lauren. Not all consumers buy because of their well establish designers names, I have also seen that a brand is build off of customer relationship for example Johnny Cupcakes he has build an imagine/brand just by focusing to his audience and giving them an experience also because of his unique product but he is a perfect example of how we use the correct tools to market his brand. Build a brand takes time is not something that you just wake up in the morning and say I got something, you might have a great idea but there is some research required you have to make sure you have something unique and that people will believe in. This class has shown me how to make money off my ideas just by building an image that will become a brand or just by working in a company were I can make them profit. Marketing a brand is all about networking with your target audience build a relationship and give them what your brand image has establish!

I deserve an A in this class!

EOC: Wk 10 Discussion Questions

1.What key characteristics of Ginch Gonch’s advertising makes them unique? Why do you think consumers buy Ginch Gonch products?

They are unique because they make them fun advertising , they use humor and proactive images. Consumer buys their products because they relate to it, just because they want to be kids!

2.Do you think it is ethical to use sex to sell products? Can you think of other retailers who do this? How does it make their products more desirable?

I don't think there is a problem using sex to sell your products, today most retailers use sex to sell their products its about how you deliver the message I think you cal use sex in a way that its ethical but not vulgar. It makes more desirable because people want it!

3.Why do you think Jason Sutherland decided to market to the gay community? Do you think there are a lot of gay consumers? Why?

Because its a niche market, its a good choice since they don't offer many products for them. they have and style that share or personality that most retailers don't offer an product that a gay community can relate to. Yes I do believe there are a lot because his because his products wouldn't be sold out!

4.If you were in charge of Ginch Gonch’s next fashion assortment what would you call it? Why?

" Guess Who" like the game, they want playful kids spirit stuff so I would bring a guess who adult theme to the collection it would be a fun way to purchase the product and since its so popular among consumers it would be fun way to say "guess who I am wearing", more of a I so want to know who!!! lol.

EOC: Valentino vs. Ginch Gonch (Jason Sutherland)

"Ginch Gonch was born from the rebellion against the dull, colorless underwear endured by most people, and has quickly become one of the fastest growing premium lifestyle brands internationally. It was the first of its kind to successfully combine humor and sexuality with funky, fashion-forward designs, and has completely reinvented the underwear industry through the unconventional ways it sets the trend for the rear end.

Through its cheeky, outside-of-the box marketing campaigns and sassy names for its products, Ginch Gonch has acquired the reputation of being the brat of the industry. Ginch promotes fun, freedom of expression and diversity through its famous catch phrase “Regardless of your inches we cover you in our Ginches!”. Its “Shiny Heiny”, “Wiener Eater” and “Crotch Rocket” underwear have won the hearts and crotches of millions all over the world who embrace the Ginch Gonch Live Like a Kid! philosophy. " (http://ginchgonch.com/driver.aspx?Topic=about)

Valentino has become a classic designer, over the years he has worked hard for what he has become today, with his unique and classic elegant styles he has become an icon. he branded himself with his elegance and classic old style.

"Though his new creations get a great deal of attention—and requests, especially around red-carpet time—his vintage dresses continue commanding attention (remember the black gown with white piping Julia Roberts wore to accept her Oscar in 2001? So do we)." (http://nymag.com/fashion/fashionshows/designers/bios/valentino/)

EOC: Wk 9 Exercise

How would you create your own personal brand? what would your logo be? how would you design business cards? what would your theme song be? what would you sell? And who would your target audience be?

I would create my own personal brand as a fashion consultant. My logo would be " finding the real you". I would give mirrors as business cards with my personal information. My theme song would be something cheerfully with a positive vibe. My target market would be any person that feels insecure about themselves on way they look. I would want to reach to people that have an issue about the way they look just because they don't like what they were and they were it because they have no other option for many reason if they think there is no clothing for their body type or clothes are to expensive, etc. I would provide solutions for people to feel better ans secure in their own skin and build in them the ability of going to any place and find clothes for themselves.

EOC: Wk 9 Discussion Questions

1.What makes the Brini Maxwell television personality unique? How does her personality benefit the brand?

What makes her unique is that there is no one like her. She has made a brand out of herself. She brings freshness and great personality into her business. She gives what consumers wants but yet she ha been loyal for what she believes in.

2.What were the steps taken by Ben Sander to develop his character, Brini Maxwell? Was he successful? Why or why not?

He first started when he studies fashion design and even work in the business but he saw that he would not do what he was inspired in, so when he bough some Pirex in SAlvation Army he came up with the brilliant idea of creating an cooking how were he can give household tips. Thanks to his parents hi was able to make his unique idea come true. The show was all about making an environment for the consumers!

3.Why do you think Brini Maxwell made it into the national spotlight on television? What was her brand’s message?

" What we wanted to show is that gracious is a state of mind. it is not what you own or where you live. it is how you treat other people and how you care about your environment"

He believe in treating people right making them feel good that's what make people want to see more of him.

4.What do you think Brini Maxwell’s target market is today? Why would baby boomers be drawn to watching Brini Maxwell?

The boomers find my brand appealing for a different reason, they see the nostalgia of what I do and find it comforting. said Ben Sander

5.Why were the iTunes podcast and the reproduction of her old shows as vidcast a smart step toward rebranding Brini Maxwell? Would you have done differently?

No, I would have done it the same. He used technology to his own advantage. People love his shows and could wait when they would come out in tv and now that the show does not exists anymore he still has fan where they can get them from these sources and watch or hear them whenever they want.

Step 5: Name and Logo

"It is all logo overkill and about the consumer remembering it, like a breakfast cereal......DKNY, all have immediate image recognition" (Brand Story, Joseph Hancock, pg.133)
My goal is to have a name recognition, I do believe there are so many logos out there that consumers are saturated, that's why I came up with Elope and easy way to remember the brand and it's not even hard to tell what the product is about.
"Get a catchy domain name. do something different, original, and memorable. Take your time coming up with a name"( Brand Story, Joseph Hancock, pg.121)
The logo is simple something they can remember when they hear Elope and relate to.