"The mission of the Burberry Foundation is to help young people realise their dreams and potential through the power of their creativity. The Burberry Foundation is committed to dedicating its global resources to help young people build confidence, make connections in their communities, and grasp opportunities to succeed. The aim of the Foundation is to empower young people to use their intellectual creativity — that which will help them to imagine and achieve their life goals."
"The Burberry brand is anchored in the integrity of its outerwear, a tradition that began when Thomas Burberry invented gabardine and continued by Burberry making the coats that would keep Ernest Shackleton, among other adventurers, warm and dry regardless of the extremity of their conquests. Since the beginning of the 20th century, aviators, cartographers, and mountain climbers alike have worn Burberry to expand the boundaries of human experience.
The Burberry Foundation recognises that while the nature of exploration has changed, the horizons today’s young people seek to conquer are no less daunting than the South Pole was a century ago. The twenty-first century requires new skills among young people who are looking to become successful adults in today’s multicultural, diverse global community. They must be educated well beyond their primary school years; they must be skilled in language and relationships and be technologically and culturally fluent; and they must navigate difficult decisions and locate trustworthy mentors to open doors to professional careers and meaningful lives.
Just as Burberry has clothed and encouraged the adventurers of the past, the Burberry Foundation will support the creative spirit and the ambition of the young people of today by helping them to navigate the uncertain terrain of their age and of the complex world in which we live." (http://us.burberry.com/sitemap/index.jsp)
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