BOC: Johnny Cupcakes week 7

Promote this product to your target market? You have a very little advertising budget and have to do most of the work yourself, so how would you spread the word about your product? How long do you think it would take for your product to reach the national or international markets? Why?

Johnny Cupcakes as a model, he sets a good example of getting to your target market with a low budget. For my new product I would probably would use the same techniques that he uses. Not to point of copying him! Don't get me wrong but with such little money for advertising I would also take advantage to all the free media out there such as blogging, twitter, facebook and much more. I would start from there. Than I would use my location why if i can make a Boom! on my community they are the ones that will spread the word outside of Nevada. In this case I would participate in local events were my product fits, get some exposure in locally papers, news and magazines. I would get some publicity. The time that would get me to reach an national and international market it all depends on my product and what I bring to the people in this case if what I offer is unique and builds a relation with my consumer it wouldn't take me long for my product to get its way to the top. Why because I would use networking I would make consumers believe in me and my product. From there when people like you, I would gain popularity and from that I would get known rapidly

BOC: Exercise week 6

How do retailers convey their brand image through their retail stores? Visit a retail store and observe its atmospherics, store marketing, fixtures, customer service, and sales associates. Does the retailer convey a specific brand image to the customer? What is it? Is a story being told? How does the store space influence your opinions about the products being sold?

Bettie Page store as you as you walk in you feel going into the past but modernized, the entire store has a story and it's all about retro you feel like you were walking into the 50's. All their marketing is in front of the store mostly in their windows and the back of the store. The store is nice and clean, and all the merchandise it's easy to get. It's bright vivid store. You feel very comfortable from the moment you walk in the sales associates have full control of the store, they are polite they welcome you and help you if needed. they give great customer service.

They do convey an specific brand image, "If you love indie clothing, retro clothing and rockabilly clothing, you have come to the right place. The company was born out of a passion for vintage clothing, particularly the timeless designs of the 1950s era." (http://www.bettiepageclothing.com/)

The space is important in a store it and they have enough to put all the merchandise out and still walk around and not feel clutter. It's important to have space because it does influence your buying decision. Some customer cant think when they have no space around them and they just want to leave the store.

BOC: Slip! Slop! Slap!

"The Australians had the "Slip, Slap, Slop" campaign - slip on a shirt, slop on sunscreen and slap on a hat."(http://www.guide4living.com/skincancer/prevention.htm)

"Skin cancer survivor Jorge Contreras, 46, preaches the importance of the three S's and follows them religiously. He was diagnosed with skin cancer five years ago on his neck and chest, and six months later his arm turned out to have a cancerous bump. He’s been cancer free for three and a half years." (http://elpasoinc.com/readArticle.aspx?issueid=286&xrec=5271)

"We have seen positive changes in sun-related behaviour and attitudes over that time. Australia’s improved skin cancer survival rates are generally higher than in other countries because we are now more aware of the signs of skin cancer and are detecting skin cancers earlier." (http://www.cancer.org.au/cancersmartlifestyle/SunSmart/Campaignsandevents.htm)

Australians have made it big with the skin cancer awareness by having success over the past 25 years with the Slip! Slop! Slap! campaign. It's all about taking care of your skin by just doing three simple steps. The campaign has many followers that has motivated other countries invest in skin care campaigns.