"this conflation blurs the lines between what an individual knows as reality and what is reality, thus causing confusion.......to distinguish between what is real and attainable versus fantasy is what Baudrillard's called hyperreality" (Brand Story, Joseph Hancock, pg. 17)
Elope wedding dresses will have a variation of styles since our target market are women around the world and even locals but what they most have in common is that they like different and unique. In this case our wedding dresses are inspired from anything, there is no specific theme to it. Our consumers want that especial day to feel as if they were someone else, our brand will make them feel what ever fantasy their had for their own weddings.
"each line had its own branded message" (Brand Story, Joseph Hancock, pg.44)
Their purpose of getting married suddenly in Las vegas is that they want something crazy, unexpected. our dresses will have different themes inspirations!
"Johnny was stricken by the lack of exclusivity and uniqueness, and it was than and there that Johnny made the decision to create his shirts with limited supply runs" (Brand Story, Joseph Hancock, pg.114)
each dress will be unique and only three of a specific design will be produced.
" This design team creates products that sparkle and has managed to change the staunch and uptight image of luxury fashion, making it fun and exciting for everyone" (Brand Story, Joseph Hancock, pg. 53)
I want to be know for giving a great customer service and building a relation with the consumer I do care about them and I want them to that with my own products. It's all about making that moment special for that person, the goal is for them to leave Vegas with memorable moments!
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