"The cumulative image of a product or service that consumers quickly associate with a particular brand, it offers an overall experience that is unique, different, special and identifiable" (Brand Story, Joseph Hancock, pg.4)
I want to produce and design wedding dresses for women that suddenly want to get married. I want to offer to those women an amazing easygoing experience were they can go in and out with their dream-wedding dress.
"It is how you treat other people and how you care about your environment"(Brand Story, Joseph Hancock, pg. 145)
" Great customer service is about helping a consumer understand how an item will enhance his or her lives." (Brand Story, Joseph Hancock, pg. 83)
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