EOC: Q's week 7

1.What is viral fashion branding? How did this form of branding make Johnny Cupcakes a well-known product line in the youth market?

It's when you market yourself with your own effort in this case self promotion, word of mouth, etc. He use blogging to reach out to many consumers and even went face to face relation to sell his own product giving him the success that he has today.

2.Why is viral fashion branding a good method for promoting product? Can you think of other brands that are currently using this process?

First it's cheap, second the consumers get to know to the point that they get to believe in in your concept and product. When you build a good relationship with the consumer they will always come back for more and spread the word around. It's harder this way but worth every time spend on it. You build long term relationship with the consumer.

3.How does Johnny Cupcakes allow customers to feel like they are special? Is this important and why?

He makes them feel special is by giving them unique product, something that his target audience will connect when wearing one of his graphic tee's he also makes few of one of his designs so people now that they are only few other that are wearing the same t-shirt. He also write notes to them and ships his merchandise everyone with a surprise gift. It's very important because the consumer feel connected with the designer they feel that they are important

4.Do you think the Johnny Cupcakes brand relates to older customers like the baby-boomers and generation Xers? Why or why not? How does his use of nostalgia and popular culture influence his ability to reach difference audiences?

Yes and No, he uses classic icons for his inspiration but I believe the oldest that he inspires is baby-boomers, I don't think his market does not reach generation X. Still his market towards baby-boomers is very small but I do believe they can connect with the brand in some way. He can influence different cultures because he connects to different audience with memories of their past.