"It is all logo overkill and about the consumer remembering it, like a breakfast cereal......DKNY, all have immediate image recognition" (Brand Story, Joseph Hancock, pg.133)
My goal is to have a name recognition, I do believe there are so many logos out there that consumers are saturated, that's why I came up with Elope and easy way to remember the brand and it's not even hard to tell what the product is about.
"Get a catchy domain name. do something different, original, and memorable. Take your time coming up with a name"( Brand Story, Joseph Hancock, pg.121)
The logo is simple something they can remember when they hear Elope and relate to.
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