" Have attained their current stature by dressing fashion risque misfits individuals who are unique, sexy, and unusual, as well as gays and lesbians, real women, diverse children, and those not normally included in fashion advertising." (Brand Story, Joseph Hancock, pg. 71)
Elope customer profile are middle- high class women from all ages that want to have a sudden wedding. One that is looking for; creative, unique, affordable and high quality weddings dresses. Women that come from all over the world and even locals that wants to get married a Las Vegas style!
" Unlike Ralph Lauren, who dresses a more traditional, uptight, conservative, and restrictive customer." (Brand Story, Joseph Hancock, pg. 71)
" To keep consumers interested, many brands relate to various types of people" (Brand Story, Joseph Hancock, pg.10"
Elope is all about least traditional, our target market is focus towards women of any age that has a personality and it's not afraid to something different it's all about dare! Each of our dresses are for women with a wild or outsider personality.
"this allows each consumer to purchase and use a current style according to his or her interests and budget"(Brand Story, Joseph Hancock, pg. 13)
I want to offer a comfortable price to the consumer it is a one day use dress that they are purchasing but yet I am giving them high quality product. So it will be a the perfect combination fashionable design with great pricing.
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