1.What makes the Brini Maxwell television personality unique? How does her personality benefit the brand?
What makes her unique is that there is no one like her. She has made a brand out of herself. She brings freshness and great personality into her business. She gives what consumers wants but yet she ha been loyal for what she believes in.
2.What were the steps taken by Ben Sander to develop his character, Brini Maxwell? Was he successful? Why or why not?
He first started when he studies fashion design and even work in the business but he saw that he would not do what he was inspired in, so when he bough some Pirex in SAlvation Army he came up with the brilliant idea of creating an cooking how were he can give household tips. Thanks to his parents hi was able to make his unique idea come true. The show was all about making an environment for the consumers!
3.Why do you think Brini Maxwell made it into the national spotlight on television? What was her brand’s message?
" What we wanted to show is that gracious is a state of mind. it is not what you own or where you live. it is how you treat other people and how you care about your environment"
He believe in treating people right making them feel good that's what make people want to see more of him.
4.What do you think Brini Maxwell’s target market is today? Why would baby boomers be drawn to watching Brini Maxwell?
The boomers find my brand appealing for a different reason, they see the nostalgia of what I do and find it comforting. said Ben Sander
5.Why were the iTunes podcast and the reproduction of her old shows as vidcast a smart step toward rebranding Brini Maxwell? Would you have done differently?
No, I would have done it the same. He used technology to his own advantage. People love his shows and could wait when they would come out in tv and now that the show does not exists anymore he still has fan where they can get them from these sources and watch or hear them whenever they want.
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