Step 5: Name and Logo

"It is all logo overkill and about the consumer remembering it, like a breakfast cereal......DKNY, all have immediate image recognition" (Brand Story, Joseph Hancock, pg.133)
My goal is to have a name recognition, I do believe there are so many logos out there that consumers are saturated, that's why I came up with Elope and easy way to remember the brand and it's not even hard to tell what the product is about.
"Get a catchy domain name. do something different, original, and memorable. Take your time coming up with a name"( Brand Story, Joseph Hancock, pg.121)
The logo is simple something they can remember when they hear Elope and relate to.

Step 4: Creating the Look of My Product

" fashion branding refers to the business and communications process behind the creation of a brand's personality" (Brand Story, Joseph Hancock, pg.85)
I want my brand to reflects it's personality; fun, creative, unique. My collection would have different styles such as very classic, modern, hippie look etc. It's more complicated to explain with detail the creation of my product since my goal is to always create something new. I focus on my surroundings and stuff that I like. My taste changes constantly, that is why I didn't focus on one style. Some times I am into classic elegant, lay back hippie style or just retro looking. I want to put into my designs that unexpectedness.
"the consumer looks for characteristics consistency of product, which includes quality, image, and the brand stands for and represents" (Brand Story, Joseph Hancock, pg.95)
My brand image will represent those products characteristics.
"Most retailers is to create stories, narratives or myths that reflective of popular culture......merchandise collections are given theme or story names that reflect the seasons or life style events" (Brand Story, Joseph Hancock, pg. 94)
Most definitely I'll create stories in my collection their theme will be whatever I got my inspiration from for example abstract art I would get my inspirations from painting and build a story.

Step 3: Define your Market and your Identity

"this conflation blurs the lines between what an individual knows as reality and what is reality, thus causing confusion.......to distinguish between what is real and attainable versus fantasy is what Baudrillard's called hyperreality" (Brand Story, Joseph Hancock, pg. 17)

Elope wedding dresses will have a variation of styles since our target market are women around the world and even locals but what they most have in common is that they like different and unique. In this case our wedding dresses are inspired from anything, there is no specific theme to it. Our consumers want that especial day to feel as if they were someone else, our brand will make them feel what ever fantasy their had for their own weddings.

"each line had its own branded message" (Brand Story, Joseph Hancock, pg.44)

Their purpose of getting married suddenly in Las vegas is that they want something crazy, unexpected. our dresses will have different themes inspirations!

"Johnny was stricken by the lack of exclusivity and uniqueness, and it was than and there that Johnny made the decision to create his shirts with limited supply runs" (Brand Story, Joseph Hancock, pg.114)

each dress will be unique and only three of a specific design will be produced.

" This design team creates products that sparkle and has managed to change the staunch and uptight image of luxury fashion, making it fun and exciting for everyone" (Brand Story, Joseph Hancock, pg. 53)

I want to be know for giving a great customer service and building a relation with the consumer I do care about them and I want them to that with my own products. It's all about making that moment special for that person, the goal is for them to leave Vegas with memorable moments!

Step 2: Who am I Aiming these Clothes at?

" Have attained their current stature by dressing fashion risque misfits individuals who are unique, sexy, and unusual, as well as gays and lesbians, real women, diverse children, and those not normally included in fashion advertising." (Brand Story, Joseph Hancock, pg. 71)

Elope customer profile are middle- high class women from all ages that want to have a sudden wedding. One that is looking for; creative, unique, affordable and high quality weddings dresses. Women that come from all over the world and even locals that wants to get married a Las Vegas style!

" Unlike Ralph Lauren, who dresses a more traditional, uptight, conservative, and restrictive customer." (Brand Story, Joseph Hancock, pg. 71)

" To keep consumers interested, many brands relate to various types of people" (Brand Story, Joseph Hancock, pg.10"

Elope is all about least traditional, our target market is focus towards women of any age that has a personality and it's not afraid to something different it's all about dare! Each of our dresses are for women with a wild or outsider personality.

"this allows each consumer to purchase and use a current style according to his or her interests and budget"(Brand Story, Joseph Hancock, pg. 13)

I want to offer a comfortable price to the consumer it is a one day use dress that they are purchasing but yet I am giving them high quality product. So it will be a the perfect combination fashionable design with great pricing.

Step 1: What I Want to Produce

"The cumulative image of a product or service that consumers quickly associate with a particular brand, it offers an overall experience that is unique, different, special and identifiable" (Brand Story, Joseph Hancock, pg.4)

I want to produce and design wedding dresses for women that suddenly want to get married. I want to offer to those women an amazing easygoing experience were they can go in and out with their dream-wedding dress.

"It is how you treat other people and how you care about your environment"(Brand Story, Joseph Hancock, pg. 145)

" Great customer service is about helping a consumer understand how an item will enhance his or her lives." (Brand Story, Joseph Hancock, pg. 83)