"The Australians had the "Slip, Slap, Slop" campaign - slip on a shirt, slop on sunscreen and slap on a hat."(http://www.guide4living.com/skincancer/prevention.htm)
"Skin cancer survivor Jorge Contreras, 46, preaches the importance of the three S's and follows them religiously. He was diagnosed with skin cancer five years ago on his neck and chest, and six months later his arm turned out to have a cancerous bump. He’s been cancer free for three and a half years." (http://elpasoinc.com/readArticle.aspx?issueid=286&xrec=5271)
"We have seen positive changes in sun-related behaviour and attitudes over that time. Australia’s improved skin cancer survival rates are generally higher than in other countries because we are now more aware of the signs of skin cancer and are detecting skin cancers earlier." (http://www.cancer.org.au/cancersmartlifestyle/SunSmart/Campaignsandevents.htm)
Australians have made it big with the skin cancer awareness by having success over the past 25 years with the Slip! Slop! Slap! campaign. It's all about taking care of your skin by just doing three simple steps. The campaign has many followers that has motivated other countries invest in skin care campaigns.
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