1.Is Ralph Lauren a designer? Why or why not?
Ralph Lauren is a merchant that is obsess with his looks and loves to be unique. HE has become what he is because he had a vision were he has created a life style with his collections.
2. Where did Ralph Lauren work prior to working for himself? Why do you think this experience was beneficial to his career?
He first worked at Brooks Brothers and than at Rivetz, a tie manufacturer were he was doing normal as a salesman, he believed that everything comes from the looks he would look outstanding and that’s were he would get people attention and start networking, the experience helped him build his image and network and build his career form that.
3. Currently, how many divisions does Ralph Lauren operate under his name? Can you identify the target market of each division? Are they homogeneous or diverse?
He has many divisions under his from women, men, kids and sport wear clothing. He also has fragrance and home furnishing. As you can see get targets to everyone from different age groups and lifestyle. He can do both, but more homogeneous.
4. What is your favorite division of Ralph Lauren? How does that division emulate your personal lifestyle?
I don’t wear any of his brands; my personality for the moment doesn’t fit into his collections.
5. How has Ralph Lauren built on his original brand to create an empire and an almost unparalleled career in fashion? Can you think of someone else who compares to him?
Ralph can be considered as a classic his been around for many years and I believe his style will be here for more generations to come. He is unique at what he does. But of course there are many designers from back than that has build their careers by being loyal to themselves and build a business of what they believe in. They have a story and they make come true, each designer is different but he is not the only one.
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