"This beautiful visual is a significant new addition to the core values campaign. Not only does it capture the unique quality of a father-daughter relationship, in which both are enriched by a shared experience, but it also evokes the heritage of Louis Vuitton with its suggestion of know-how being passed from one generation to the next." (http://www.fabsugar.com/Fab-Ad-Louis-Vuitton-Core-Values-Campaign-Featuring-Francis-Sofia-Coppola-1699400)This ad captures the attention of the viewer because of the message the brand is sending out, a good quality time father and daughter. For the people that knows who is the famous person in the ad, in this case would be the a prestigious filmmaker from Buenos Aires, Argentina and his daughter.
For those that don't know who he is, it really doesn't matter right! As you can see the massage is still the same. So when you see the ad having or not having knowledge of who that person is, what it portraits is the same feeling.
The viewers get involved with the brand emotionally and feel the long lasting relationship there is, that makes them want to part of it and to a point the they got to have LV product because they are already involved with the story and want to part of it.
Besides this campaign was for a good cause, LV will be making a donation to The Climate Project so if the sublime message didn't worked the realistic one will.
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