Wednesday, August 11, 2010

Midterm: Energizer Holdings


"Energizer Holdings s a consumer goods company operating globally in the broad categories of household and personal care products. We currently offer solutions in portable power, lighting, wet shave and personal grooming, skin care, feminine care and infant care." (http://www.energizer.com/about-energizer/Pages/enr-energizer-holdings.aspx)

Energizer Holdings began in the year 2000. "The company’s comprehensive product portfolio ranges from low-cost carbon zinc batteries suited for discount class of trades and developing markets to the world’s longest lasting lithium AA and AAA primary batteries in high drain devices, plus specialty batteries, Energi To Go chargers and a complete line of battery-powered flashlights and lanterns."

"Energizer’s Personal Care Division offers a diversified range of consumer products in the wet shave, skin care feminine care and infant care categories. The company’s portfolio includes well established brand names such as Schick and Wilkinson Sword men’s and women’s shaving systems and disposable razors; Playtex tampons, gloves and infant feeding products; Banana Boat and Hawaiian Tropic sun care products; and Wet Ones moist wipes." (http://energizerholdings.com/Pages/home.aspx)

Facts:

  • Wal-Mart makes up about 21% of sales.
  • Energizer's worldwide work force of approximately 17,400 produce more than 6 billion battery cells annually.
  • Energizer are marketed and sold in more than 165 countries
  • Energizer Holdings bought Playtex products for $1.2 billion





1 comment:

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