How do retailers convey their brand image through their retail stores? Visit a retail store and observe its atmospherics, store marketing, fixtures, customer service, and sales associates. Does the retailer convey a specific brand image to the customer? What is it? Is a story being told? How does the store space influence your opinions about the products being sold?
Bettie Page store as you as you walk in you feel going into the past but modernized, the entire store has a story and it's all about retro you feel like you were walking into the 50's. All their marketing is in front of the store mostly in their windows and the back of the store. The store is nice and clean, and all the merchandise it's easy to get. It's bright vivid store. You feel very comfortable from the moment you walk in the sales associates have full control of the store, they are polite they welcome you and help you if needed. they give great customer service.
They do convey an specific brand image, "If you love indie clothing, retro clothing and rockabilly clothing, you have come to the right place. The company was born out of a passion for vintage clothing, particularly the timeless designs of the 1950s era." (http://www.bettiepageclothing.com/)
The space is important in a store it and they have enough to put all the merchandise out and still walk around and not feel clutter. It's important to have space because it does influence your buying decision. Some customer cant think when they have no space around them and they just want to leave the store.
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