EOC: Q's week 6

1. Does A&F reinvent its brand strategy every year through its product assortment? Is it successful? Why or Why not?
I don't think they do, I think they has the same brand strategy for the past years but I do believe that they use different techniques to use the same strategy but in different ways.


2. How does A&F brand its products? Do you think its brand practices are successful?
Every product they carry has their logo no matter what and they have all over the place you can tell when someone is using A&F. Yes, they would be where they are right now.


3. How do retail store atmospherics such as music, fragrance, lighting, store props, and retail brand associates strengthen a brand message? How do they weaken it?
They create a story and everything falls into place they have this hunting style, dark loud music and string sense in the store. As a brand and their own concept they do a good job reflecting it to the store. And their brand associates are like walking ads they have such a string image that or you feel intimidating or you just want to be like them. It's an experience to go into their store.

4. What feelings or emotions do you experience when you enter an A&F store? Do you think A&F tries to intimidate its customers by using extremely attractive models?
Like I aid before they have a strong image, they have a story that you walk into. It's an experience to walk into their store they have a target market and they are loyal to it and consumers have become loyal to the brand. I don't think they try to intimidate you they are just selling an string image of I want to look just like you or you fall into it or feel completely intimidated and run away from the store most people that feel like that never go back or some change their style or look just to fit in their brand.