1. In what way is Vera Wang a great example of the ever-changing career path of an individual?
She is in inspiration because she has been from many different careers, from ice skating and designing her own costumes to and magazine editor and now she has build her own brand offering from RTW, Wedding gowns, home decor and much more.
2. Go to www.verawang.com . What changes have occurred in the company since the writing of this chapter? Has the brand expanded in other products?
She has expanded to many different products such as eyewear, mattresses, luggage, flowers, fine papers, jewelry, bags, etc. her brand had expanded in so many areas that she keep bringing more and more products and services.
3. In your own words describe the Vera Wang brand. How does this brand differ from others, such as Ralph Lauren or Dolce & Gabbana?
Vera Wang brand is very clean and classic, her wedding dresses are amazing but her RTW collection I think is boring. The brand differs from other brands because she has more of a plain, conservitive look
2. Go to www.verawang.com . What changes have occurred in the company since the writing of this chapter? Has the brand expanded in other products?
She has expanded to many different products such as eyewear, mattresses, luggage, flowers, fine papers, jewelry, bags, etc. her brand had expanded in so many areas that she keep bringing more and more products and services.
3. In your own words describe the Vera Wang brand. How does this brand differ from others, such as Ralph Lauren or Dolce & Gabbana?
Vera Wang brand is very clean and classic, her wedding dresses are amazing but her RTW collection I think is boring. The brand differs from other brands because she has more of a plain, conservitive look
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