"BCP Imports LLC, the small business in Toledo, Ohio, that's behind the bracelets....The company sells millions of packs a month, and Robert Croak, the president, can still hardly believe it. (He took my call after hanging up with Macy's, which is interested in creating a Silly Bandz float for its storied Thanksgiving Day parade.)" ( http://www.time.com/time/nation/article/0,8599,1991797,00.html?xid=rss-fullnation-yahoo#ixzz0wJSBTHYu )
"Silly Bandz created its $100 million toy empire through the sale of small rubber pieces of collectable jewelry." (http://sillybandz.com/blog/)
"He's done it without advertising. The buzz on Silly Bandz is spreading over the Internet. The Silly Bandz Facebook page now has 166,000 friends." (http://www.cbsnews.com/stories/2010/05/13/eveningnews/main6481251.shtml)
Robert Croak got his inspiration in China, when he was attending a product show were a Japanese artist devised a cute rubber band that Croak saw something more than just a rubber band.
Croak launched the product two years ago but not until a year ago it has been becoming a trend. Kids are going wild for the silly bands, they are made out of silicone and they come in different shapes such as animals, western, basic, sea creatures, and more. As soon as you take them off they go back to their original shape.
Media and others have mentioned that the last time they saw a wildness for a product like this were back in the 90's when the beanie babies came out. Everyone had to have them all it was just crazy. Well the Silly Bandz have made it big because people are going crazy for them and want to have all the shapes, colors, etc.
The product is so popular that the schools have banned the product, because kids wont stop playing with them.
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