Midterm: Orbit

"For A Good Clean Feeling, No Matter What"

Wrigley "Company is a recognized leader in confections with a wide range of product offerings including gum, mints, hard and chewy candies, lollipops, and chocolate."

Wrigley operates as a subsidiary of Mars,"world's largest food companies, generating global revenues of $30 billion annually and producing some of the world's leading brands in six segments that include Chocolate, Drinks, Food, Petcare, Symbioscience and Wrigley." (http://www.wrigley.com/global/about-us.aspx)

"The smooth, refreshing flavor of sugar-free Orbit gum leaves your mouth with a "just brushed clean feeling". Orbit gum is a global brand, enjoyed by millions of people around the world. Importantly, Orbit gum has received the American Dental Association's Seal of Acceptance."
(http://www.wrigley.com/global/brands/orbit.aspx)


Orbit was first introduced in 1944, the company started sending gum to the troops in World War II since their products were no longer available to the civilian market. They began to produce a new brand Orbit. After the war ended and their establish brands came back to the market in 1946 Orbit was discontinued.

Orbit came back to market 30 years later and was introduce in Germany, were it started having success and began to spread to different countries not until 2001 made a comeback to the U.S.A with a new flavor and concept. Today they are in the top list of the best gum sold in the U.S.A.

Orbit has more than 15 flavors.

Benefits of chewing:
• weight management
• stress relief
• increased alertness, focus and concentration