"Dolce&Gabbana stars five of the most representative Italian football players in its new ad prints. The faces and bodies of this year’s hot Dolce&Gabbama Calcio Underwear advertising campaign are Antonio Di Natale, Vincenzo Iaquinta, Claudio Marchisio, Federico Marchetti and Domenico Criscito.""The players, photographed by Mariano Vivanco in a vintage style changing room, display healthy and athletic bodies sculpted through rigorous training sessions and discipline." (http://popsop.com/34385)
"This is a young collection thought up for those who love a sporting dynamic lifestyle. The colours chosen are the ones that represent the Italian national team: blue, light blue and optical white."
"The strips in polyester, some with gold trims, give a vintage effect. Pride and a strong sense of belonging to Italy have always been the guidelines for the parallel underwear collection too, with recurrent themes being the three-colour flag and elastic bearing the words Calcio and Italia."
(http://www.dolcegabbana.com/dg/underwear-campaign/)
As you can see the ad contributes with Football and what is going and participate with their events. In this case the World Cup just pass and the sensation it is still on, D&G are taking advantage of it popularity and making advertisement by using the soccer models and expose his underwear collection.
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