Wednesday, August 4, 2010

EOC: Q's chapter 4



1. Currently, how many divisions do Dolce & Gabbana have in their company? Has it grown since this chapter was written? If so, how?

They have Dolce & Gabbana, D&G, and D&G Junior. They still have the same brands, but they name or reputation has grown a lot. they are well know designers and they keep bringing the best quality and designs into their brands.

2. Do you think Dolce & Gabbana cater to the fashionistas that the rest of the design world has rejected? Why do you think they have dressed women like Isabella Rossellini, Madonna, Kylie Minogue, and Brooke Shields? Do you think these women are risqué? Why or why not?

no, I think what they found was niche market were no one was targeting and at the same time they understand their styles. But yet they are not only focus on them just that they have an image and concept and they use the people that fits perfect into what they have in mind. Yes the women mentioned in the question are risque, because in the society we are in it's no usual but they were pick because they have the personality their brand portraits and they are open minded do participate in such prestigious brand.

3. Do you think gay and lesbian consumers purchase different fashion brands than heterosexuals? Do you think it was smart for Dolce & Gabbana to target this market? Why or why not?

Yes and no. straight or not straight you purchase a brand because of your personality and style, some brand target to an specific target and that way you fall into that category have brands in common but yet we have consumers they may fit into the category not because of your sexual preference but maybe because your style, culture, etc. I think if what smart of them to target something that people wouldn't dare to do so in the past.



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